Social media platforms increasingly prioritize videos over other types of content.

Our Visual Media advertising utilises Photo & Video to focus on your content, tell your story, set you apart from your competition, and drive your audience to action.

Customers are more informed than ever, with greater access to information and decreasing attention spans, competing for that attention is no easy task.
Video advertising is an often underutilized yet growing form of engaging with your customers that provides value other mediums simply can’t.
Video ads are the ideal attention-grabbing combination of visuals and a narrative — perfect for introducing your brand, showing off individual products, or driving sales

Organic engagement on video is higher than any other type of media, and 80% of users can recall a video ad they’ve seen in the past 30 days.

Video is changing the way people shop and make purchasing decisions — 85% of millennials say they’ve made a purchase after viewing a marketing video.

They appeal to the short attention spans of today. The digital media landscape is crowded. We’ve all heard that time and time again.

The good news is that consumers are way more likely to watch a video than read a block of text or spend 15 seconds considering an image.
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Video ads consistently see higher engagement rates and time spent than other types of ads. 

So if you want to engage potential customers, increase sales, video ads are an easy way to capture the attention of your audience and stand out.

​They allow you to effectively spark interest in a short amount of time, Video ads can communicate more than a tagline — they can promote a sale, build a story, outline your value proposition, or delve deeper into your product details.

Importantly, they are incredibly good at driving customer action. 15-60 seconds is the optimal length for a social media video allowing you to hit the balance between catering to a short attention span and creating a meaningful narrative.

You have to capture a viewer’s attention in the first 2 seconds, so open with a bang.
Your value proposition should appear in those first 4 seconds of the video.
It’s unlikely a viewer will watch more than 30 seconds anyway, so be sure to pack a punch up front.

Consider how your audience will likely be viewing the video. 
​Over half of video is viewed on mobile, so not optimizing for mobile isn’t a option.
​Appeal to the customers feelings, tell a story — one with a beginning, middle and end. Tell viewers why your business matters. Make it human and authentic.
Your story doesn’t just apply to one video ad either.   Make sure you have a connected emotional arc between all the different types of your video ads.

​End with a call to action. Be straightforward about how your customers can continue to engage, you can make a landing page for them to click to that will elaborate on the message of the ad, show off your products, or allow customers to redeem a promo code.

From there, your visitors will be able to explore the rest of your online presence and get to know you.

Our media team of photographic & video professionals capture all events, product shots, corporate event, training, promotions and more.
We specialise in providing solutions for your business by creating  campaigns that deliver a specific message to the people that matter the most..........your potential Clients!

Our latest promotional, for The Brains Trust
​A charity supported by The Landings, this pro mo video featured The Jack Pack, winners of Britain's Got Talent